Audience Profile

My key demographic would be a young generation who perhaps go to university although there may be many people who were interested in the magazine despite the target audience being specific to 20 year olds.
They would generally be ‘metal-heads’ who constantly listen to music while travelling to work or gigs on public transport or in their cheap cars which serve no purpose other than transport.
The target audience will particularly enjoy Heavy Metal that is not over the top with screaming but with good quality Metal and singing as well as impressive guitar and drum solos.
They would have a part time job but all their money would be spent on going to see their favourite bands live and would be the kind of ‘die hard’ fans who push their way to the front to be closer to their idols and the action.
They would already be subscribed to various other music magazines as any free time they have, if there’s no gig on, would be spent either reading the magazines or relaxing at home or at a mates with Metal playing in the background.
Their perfect night out would be meeting up with their mates, having a few drinks, heading to a Bullet For My Valentine gig, getting right to the front and singing along with the songs, word for word. They would also be willing to spend some extra cash to get backstage if they could to meet the band afterwards and generally, have a good time.

Thanks to the results of my poll (posted on my blog) I have found that my target audience would prefer a simplistic and appealing layout, suggesting that they themselves would be simplistic people who aren’t fussy. This is further supported by the next question where the majority answered saying they’d rather have a minimalist and simple front cover.
They would prefer Interviews and General Music News, accompanied by many pictures to keep the magazine interesting and aesthetically pleasing.

More people have said that they would prefer a monthly magazine and that they would prefer that on paper form.
Of the 17 people that answered whether they were subscribed to a music magazine, 5 said yes and 12 said no but only 1 out of those 12 said they wouldn’t subscribe to one in the future, therefore I will be aiming to sell my magazine in a shop as generally people don’t subscribe but buy on impulse, again displaying the type of personality my readers have.

They also said that Black and Red are the most relatable colours to the heavy metal culture and that the body positioning and/or poses that the Band members make are the most important when taking photos whereas the second most important is their appearance, mostly clothing.