Audience Research

1.       My key demographic would be a young generation generally in the C2DE group of the NRS social grade. They would generally be ‘metal-heads’ who constantly listen to music while travelling to work or gigs on public transport or in their cheap cars which serve no purpose other than transport. The target audience will particularly enjoy Heavy Metal that is not over the top with screaming but with good quality Metal and singing as well as impressive guitar and drum solos.

2.       Metal heads are usually spotted by their looks. Usually denim jeans (Blue or black), band shirts, long hair/shaved hair, etc. The metal heads truly are the stupidest group of people to pick a fight with, we may be the quiet type, but metal heads could easily wipe out multiple kids, and have a short temper that goes along with that. The metal culture however has dropped quite a bit, seeing as how the "hip" thing is to listen to rap or other modern catchy songs.

3.       I questioned some people from the general public and also some people from outside a ‘Bullet For My Valentine’ concert. I found many interesting things including the fact that Black and Red are the most relatable colours to the heavy metal culture and that the body positioning and/or poses that the Band members make are the most important feature. The second most important was found to be their appearance, mostly clothing.